the future

In the past, often our clearest predictions of what the future would look like were fashioned by the entertainment industry.  Novels, TV, and movies, have given us Brave New World, the Jetsons, and Avatar, respectively.  However, as technology progresses, it becomes much easier for lower-budget productions of visual ideals.  Increasingly, we are seeing numerous visions of the future demonstrated in plain view, for us to see, judge, and question.

This following augmented reality simulation, done by Keiichi for his Masters Architecture project, is his own vision of the future, and one that is dizzyingly driven by advertising.  Currently augmented reality apps take your surroundings and overlay information on top of them.  Keiichi predicts  future augmented reality apps will be invaded by advertising.  This video is a must watch (although it may make you dizzy).

[via Gizmodo]

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